Every year, there’s one day on our calendar that feels a little more powerful, a little more personal, and a whole lot more meaningful: Keller Williams RED Day.
As proud representatives of Keller Williams, we can honestly say that RED Day is more than just a company event—it’s a living, breathing example of what we stand for. It’s a day where we step away from transactions, listings, and paperwork to focus on something even more important: giving back to our community.
If you’ve ever wondered what Keller Williams RED Day is all about, or why it matters so much to us, let us share what makes it truly special.
What is RED Day?
RED Day stands for Renew, Energize, and Donate. It’s Keller Williams’ annual day of service, held every second Thursday in May, where agents, leadership, and staff come together to give back to the communities that support us year-round.
Started in 2009 in honor of Mo Anderson, one of Keller Williams’ most beloved leaders, RED Day quickly became a cornerstone of our culture. Across the world—from small towns to big cities—KW associates spend the day volunteering, donating, and making a difference. For us, it’s a powerful reminder that at Keller Williams, we’re not just in the business of real estate—we’re in the business of building stronger communities.
Why RED Day Matters to Us
Throughout the year, we have the incredible opportunity to help people find homes, invest in their futures, and plant roots. But RED Day allows us to give back on a different level. It’s a day when we roll up our sleeves, connect with local organizations, and truly live out our values.
Whether it’s:
- Organizing food drives
- Restoring parks and public spaces
- Supporting shelters and community centers
- Delivering meals to families in need
The work we do on RED Day leaves a visible and lasting impact, and the energy it creates is contagious.
As a team that believes deeply in community, this day reminds us that small acts of service can lead to big waves of change.
Our RED Day 2025 Focus: Fighting Hunger
This year, for RED Day 2025, we are partnering with Broomfield FISH (Fellowship In Serving Humanity) to help fight hunger in our community.
We are collecting non-perishable food items to support families and individuals who are facing food insecurity. Every can, every box, every donation matters.
Drop-off Location: 11859 Pecos St, Westminster, CO 80234
